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In the context of the Europalia Curator's Award

With the starting point of subjecting music composition and music promotion to the laws of a hit – the Holy Grail of the music industry as much as the guilty pleasures of the sonic universe - a song was written, a residency was enjoyed, a music album was published and an exhibition was produced. This resulted in a transmedial installation using music, video, photography and painting that confronts intuitive and organic creation on the one hand and conceptual and systematic thinking on the other hand. 


Els Vermang

Claudia Radulescu

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